The Influential Nonprofit

Why it is Hard to Implement New Ideas and What to do About it

Episode Notes

Key Takeaways:

• There are five phases to creating and implementing new ideas: ideation, concentration and focus, momentum, stabilization, and integration. 
• The second phase often kills ideas because people give up. However, every idea needs an investment of time and effort - you’re not going to get a return for that investment early on but you have to keep pushing. 
• Your idea not working doesn’t mean that it’s a bad idea, it means that you have to be more consistent with processing the implementation of it. 
• You don’t want to be associated with starting a bad idea - so when an idea doesn’t work, it’s easier to just come up with a “better” idea. The idea not working out early on is not an indication of your competence or ability. 

“What I’m hearing a lot of is, ‘I feel like I’m on a hamster wheel - going and going and going and I’m not getting anywhere and it’s exhausting.’ That is pretty typical of any sort of new effort or new energy you want to put out there.”
 

“It’s very tempting when you’re in phase two to stop - because the real kicker of phase two is you’re gonna have to put a lot more out than you get back.”
 

“Most things don’t work not because… it wasn’t given enough time and consistent devotion to activity to actually take hold. Knowing that if there’s something we really wanna see happen, it’s going to take some concentration and focus, faith and trust, that what you’re putting out there is actually gonna come back to you. “

- Maryanne Dersch 

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