The Influential Nonprofit

Why Donors Take Action, Or Not

Episode Summary

Key Takeaways: Prioritize understanding and catering to donors' thoughts, feelings, and motivations for giving to deepen relationships and increase donations. Understand and align with a donor's "ego-system" or self-perception to effectively fundraise. Minimize risks or expand donors' self-views to align with desired actions, reframing activities to fit their identities. Use empathy mapping, listen to values, and customize experiences within donors' comfort zones for successful partnerships. Listen and understand donors' pains, gains, values, and motivations before pitching for action. Expand your sense of self, and accept all parts to authentically connect without being triggered. Respect people's truth, align your mission with their passion and release those who don't connect, as a common identity attracts loyal relationships. “The most frustrating position you can put anyone in is to not feel seen and heard.” “We're either going to lower the risk or grow the window. And how we grow the window is to help people step slowly outside of their comfort zone.” “We lead by listening. We lead by understanding.” - Maryanne Dersch Ask for and receive all you want, need and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work. Get your free starter kit today at www.theinfluentialnonprofit.com Connect with Maryanne Dersch: https://www.courageouscommunication.com/connect

Episode Notes

Key Takeaways:

 

“The most frustrating position you can put anyone in is to not feel seen and heard.”

 

“We're either going to lower the risk or grow the window. And how we grow the window is to help people step slowly outside of their comfort zone.”

 

“We lead by listening. We lead by understanding.” 

- Maryanne Dersch