Sarah Wood is the founder of Sarah Wood Communication, a boutique communication agency that serves purpose-driven organizations and individuals by helping to illuminate and share the stories of their good work. Key Takeaways: The responsibility of event planning, development, and donor relations isn’t meant to fall on just one person. Collaboration is the sustainable and healthy way to success. Storytelling is powerful and versatile. It can be used as a golden thread that weaves together various strategies for audience engagement. Stories can be repurposed and made to serve distinct purposes. By tweaking them slightly, they can be made to fit different contexts. Strategic communications move beyond achieving likes and follow. It’s about creating synergy between communications and development teams, ensuring every response to fundraising appeals is made with intention and is aligned with the organization’s goals. A solution to the challenges of nonprofit communications is fractional hiring in marketing and communications roles. This offers flexibility, cost-effectiveness, and a fresh perspective while allowing organizations access to expertise otherwise beyond their reach. “In telling the stories of who you've impacted, you need honesty and a safe space for that. You want to be careful how you do it - but also expressing it in a really touching way that reaches and resonates with the audience.” “When you invest in communication, in telling these stories - you really will see the long-term result of that investment. But it can be a little harder to track than a specific campaign…” “A strategy is a living document, you do not create a communication strategy, set it on a shelf somewhere and just leave it there That's not the way it works. Communication is ever-changing, your audiences are ever-changing. ” - Sarah Wood Book a complimentary consultation with Sarah to discuss your communication needs! Include code SUMMERPROMO when reaching out: https://www.sarahwoodcommunication.com/contact-info Reach out to Sarah Wood at: Website: https://www.sarahwoodcommunication.com/ Ask for and receive all you want, need and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work. Get your free starter kit today at www.theinfluentialnonprofit.com Connect with Maryanne Dersch: https://www.courageouscommunication.com/connect
Sarah Wood is the founder of Sarah Wood Communication, a boutique communication agency that serves purpose-driven organizations and individuals by helping to illuminate and share the stories of their good work.
Key Takeaways:
“In telling the stories of who you've impacted, you need honesty and a safe space for that. You want to be careful how you do it - but also expressing it in a really touching way that reaches and resonates with the audience.”
“When you invest in communication, in telling these stories - you really will see the long-term result of that investment. But it can be a little harder to track than a specific campaign…”
“A strategy is a living document, you do not create a communication strategy, set it on a shelf somewhere and just leave it there That's not the way it works. Communication is ever-changing, your audiences are ever-changing. ”
- Sarah Wood
Book a complimentary consultation with Sarah to discuss your communication needs! Include code SUMMERPROMO when reaching out: https://www.sarahwoodcommunication.com/contact-info
Reach out to Sarah Wood at:
Website: https://www.sarahwoodcommunication.com/