The Influential Nonprofit

Julia Campbell: Turning Social Media Followers into Donors

Episode Notes

This episode was recorded as a part of Maryanne's Donor Attraction Forum. Julia had some amazing insights that Maryanne wanted to share.

About Julia Campbell: She is an expert in digital marketing and has run a consulting business for almost 10 years now. Julia focuses exclusively on mission-driven organizations. She is the author of "Storytelling in the Digital Age: A Guide for Nonprofits". Julia is also a mom of 2 and Returned Peace Corps Volunteer.

Key Takeaways:

• Simplify your message, don't dumb it down - just make it understandable and relatable to the audience you want to attract. 
• Try your very best to grab their attention, pique their curiosity, or challenge their mindset. 
• Don’t waste too much time trying to convince random strangers to care about your cause - figure out who your audience is, what they care about, who you want to attract and how you can create a message that’s going to resonate with them 
• People know when the difference of being broadcasted to versus spoken to. 
• Each channel is different, you can't treat them all the same. But you can repurpose content  Try to learn as much as you can about each social media channel.
• 80% of things you post on social media should be all about adding value to your viewers; the remaining 20% is for asking something back. 
• If we're asking someone to do something, let's think first about what's in it for them.

“Nobody wants a newsletter. We want stories, we want impact. We want outcomes, we want to be inspired. We want to learn about a cause that we care about.” - Julia Campbell

Reach out to Julia Campbell at:

Website: https://jcsocialmarketing.com/

LinkedIn: https://www.linkedin.com/in/juliacampbell/

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