The Influential Nonprofit

Ilia Khairetdinov: How to get Google ad grants

Episode Notes

About Ilia Khairetdinov: He is a Growth Specialist at ConnectAd, spends his days discussing strategy and growth with nonprofits. His extensive experience in the nonprofit and start-up space allows him to deeply understand the challenges organizations face, particularly when it comes to digital marketing and strategy.

 

Key Takeaways:

 

“You really gotta take this as a serious opportunity to grow your organization not just from an awareness standpoint, but from a sales and fundraising, attraction, volunteerism - if you’re gonna take it seriously, treat it seriously. “
 

“The key thing is that the advertisement is based directly off what you searched… you wanna get in front of people who are already looking for what you provide”
 

“We are really focused on being conversion-driven… You could bring a million people into your website, if they leave in the first five seconds you just wasted all that money” 

- Ilia Khairetdinov

 

Reach out to Ilia Khairetdinov at:

Website: https://connectad.ca/

LinkedIn: https://www.linkedin.com/in/iliakhairetdinov

 

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