The Influential Nonprofit

From Events to Experiences

Episode Summary

Key Takeaways: Create engaging experiences rather than logistically exhausting one-off events, with meaningful follow-up and sponsor involvement for effective event planning. Treat events as part of the donor journey, aligning activities before, during, and after to support awareness, interest, connection, and action stages. Meet participants' seven emotional needs (safety, pleasure, positive outcomes, connection, authentic communication, vision, and interconnectedness) for unforgettable experiences. Capture and retain the energy generated after an event through follow-ups, thank-you emails with photos, lunch-and-learns, personal phone calls, and nurturing email sequences. “Event plus emotion equals experience.” “If you're an experience maker, you're focused on emotion, connection, and transformation.” “What you do after an event is as important or more important than what happens during the event.” - Maryanne Dersch Ask for and receive all you want, need, and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively, and have the meaningful conversations that drive your most important work. Get your free starter kit today at www.theinfluentialnonprofit.com Connect with Maryanne about her coaching programs: https://www.courageouscommunication.com/connect Book Maryanne to speak at your conference: https://www.courageouscommunication.com/nonprofit-keynote-speaker

Episode Notes

Key Takeaways:

• Create engaging experiences rather than logistically exhausting one-off events, with meaningful follow-up and sponsor involvement for effective event planning.
• Treat events as part of the donor journey, aligning activities before, during, and after to support awareness, interest, connection, and action stages.
• Meet participants' seven emotional needs (safety, pleasure, positive outcomes, connection, authentic communication, vision, and interconnectedness) for unforgettable experiences.
• Capture and retain the energy generated after an event through follow-ups, thank-you emails with photos, lunch-and-learns, personal phone calls, and nurturing email sequences.

“Event plus emotion equals experience.”

“If you're an experience maker, you're focused on emotion, connection, and transformation.”

“What you do after an event is as important or more important than what happens during the event.” 

- Maryanne Dersch 

Ask for and receive all you want, need, and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively, and have the meaningful conversations that drive your most important work. 

Get your free starter kit today at www.theinfluentialnonprofit.com

Connect with Maryanne about her coaching programs: 
https://www.courageouscommunication.com/connect

Book Maryanne to speak at your conference:

https://www.courageouscommunication.com/nonprofit-keynote-speaker