Key Takeaways: Grow your pipeline impact through consistent, value-driven engagement across channels. Follow a social media strategy that moves audiences from awareness to reliable outreach, relationship building, and action. Implement a content hourglass system: Create one core story weekly and derive consistent messaging from it for all platforms. Create targeted email campaigns for different audience segments with one clear story/message instead of long, multi-update emails. Plan content in a three-week cycle: client story, donor feature, recap, and rerun/recycle content occasionally. Develop one core story weekly, repurpose it into various formats, host it on the website, and distribute it through channels to drive traffic back to the website. Tell one awesome story weekly using video, blog posts, and social posts; repurpose major events content for the website, email, and social; segment email lists for targeted communication; move audiences from awareness to action through a consistent content pipeline. “Email is reliable reach - it's the most reliable, most consistent method of getting your message out.” “Ask yourself this question: Is the story I'm telling something that I want people to know or something people want to actually know?” “Tell one awesome story a week. You can tell an entertaining story or an educator story. You have expertise that you can share with people.” - Maryanne Dersch Ask for and receive all you want, need and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work. Get your free starter kit today at www.theinfluentialnonprofit.com Connect with Maryanne Dersch: https://www.courageouscommunication.com/connect
Key Takeaways:
“Email is reliable reach - it's the most reliable, most consistent method of getting your message out.”
“Ask yourself this question: Is the story I'm telling something that I want people to know or something people want to actually know?”
“Tell one awesome story a week. You can tell an entertaining story or an educator story. You have expertise that you can share with people.”
- Maryanne Dersch