The Influential Nonprofit

Angie Winschel: Taking Time To Develop Your Strategy

Episode Summary

Angie Winchel is a strategic and proven communication professional. With more than 30 years of experience helping companies and organizations find clarity. She provides  strategy, marketing, and communications and fractional CMO services to a variety of clients. Key Takeaways: Don’t put yourself last, don’t do something if you’re not the right person for the job. Say no so that you can say yes to things that are more aligned to what you're best at. Your brand starts before your logo, it is the big idea of what you want people to remember about your organization. Make your calendar work for you. Block out your schedule for you to have a meeting with yourself to think about and develop your marketing strategy. Make time for the significant, open your eyes for opportunities to make some lasting change. Don’t be swayed by the currents of your day to day busyness. “Your brand starts before your logo. It should be really simple. It doesn’t have to be super involved, or that measurable.” “One of the big things that people can do is just start asking - what's the best thing about us? And then just listen, and you'll, you'll start to hear some trends. And then you can build from that.” “You cannot just sit down and do strategy, you have to have time for it to develop.” “The community knows what it needs, let's let them speak to that. And then let's take that information and match it up with people who also believe that who want to support it, instead of starting with, you know, here's money to make that go make this happen.” - Angie Winschel Reach out to Angie Winschel at: Twitter: https://twitter.com/angwins Website: https://www.brandalmanac.com/ LinkedIn: https://www.linkedin.com/in/angie-winschel-a32824a/ Be more confident, credible & convincing to your board & supporters without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work. Get your free starter kit today at  www.theinfluentialnonprofit.com

Episode Notes

Angie Winchel is a strategic and proven communication professional. With more than 30 years of experience helping companies and organizations find clarity. She provides  strategy, marketing, and communications and fractional CMO services to a variety of clients. 

 

Key Takeaways:

 

“Your brand starts before your logo. It should be really simple. It doesn’t have to be super involved, or that measurable.”

 

“One of the big things that people can do is just start asking - what's the best thing about us? And then just listen, and you'll, you'll start to hear some trends. And then you can build from that.”

 

“You cannot just sit down and do strategy, you have to have time for it to develop.” 

 

“The community knows what it needs, let's let them speak to that. And then let's take that information and match it up with people who also believe that who want to support it, instead of starting with, you know, here's money to make that go make this happen.”

- Angie Winschel

 

Reach out to Angie Winschel at:

Twitter: https://twitter.com/angwins

Website: https://www.brandalmanac.com/

LinkedIn: https://www.linkedin.com/in/angie-winschel-a32824a/

 

Be more confident, credible & convincing to your board & supporters without feeling rejected, ineffective, or pushy.

Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work.

Get your free starter kit today at  www.theinfluentialnonprofit.com